Posts Tagged ‘Hovvdy’

It’s an annual tradition for Polyvinyl Records to host a SXSW showcase, but this year we’re more excited than ever because we’re teaming up with stellar Brooklyn-based label Double Double Whammy!
We’ll be partying with our new friends from dusk till dawn at Cheer Up Charlie’s, with performances from Jeff Rosenstock (his only SXSW appearance!), White Reaper, Post Animal, Anna Burch, Hovvdy, Hatchie, and Lomelda.
This is also a great time to announce that PV and DDW have officially partnered up–with PV lending a hand in distribution, mailorder, and more–so stay tuned for many exciting things to come!

“Over the past few years, several of us at Polyvinyl have been fans of Double Double Whammy,” says PV co-founder, Matt Lunsford. “Last year when we met Mike and started discussing a partnership, the connection was immediate – DDW has a strong independent sprint and a passion for working together with artists they believe in.”

If you’re not familiar with Double Double Whammy, catalouge do yourself a favor and check out their incredible roster and catalog of releases!

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Austin band Hovvdy are slated to release their sophomore album, “Cranberry”, on february 9th via Double Double Whammy Records.  the duo’s three preceding singles have all reflected the impending warmth and comfort this album will be capable of providing; its fourth single, “In The Sun,” accomplishes the same feat through slightly different means.

a mix of acoustic and electric guitars bleed together and coalesce around a soft back-beat, a muted palette that swaddles a tender lead vocal occasionally laid bare.  the linchpin of “in the sun” paces timidly in the background, a pastoral synth line with just enough buoyancy to float to the surface when needed before receding back into the greater texture.

like the very best of recipes, “In The Sun” is infinitely greater than the sum of its parts, a beautiful collage of frank, minimal pop.

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Hovvdy – Cranberry
Out on Double Double Whammy Records February 9th, 2018

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Hovvdy have announced their sophomore effort, Cranberry for release 9th February via the fine folks at Double Double Whammy Records. Their tunes are chilled out pop tunes. They bounce along, never getting overly excited but leaving you humming along.

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Based in Austin, Texas, Hovvdy (pronounced “howdy”) is the writing and recording project of Charlie Martin and Will Taylor. The duo, both primarily drummers, first met in the fall of 2014 and quickly bonded over a love for quiet music. Within a few weeks, they had combined songs and began recording their first EP in bedrooms and family homes across Texas.

HOVVDY – ” Cranberry “

Posted: December 22, 2017 in ALBUMS, MUSIC
Tags: , , ,

Hovvdy Cranberry

Hovvdy’s debut LP was nothin’ short of lovely. there are too many reasons to count why y’all should be excited about ‘Cranberry’

The Austin based band released one of 2016’s most enduring – and endearing – albums in “Taster”.  “Cranberry”, is their first since signing to the venerable double double whammy,  label seems poised to flesh out the warm, lived-in aura that permeates their disarmingly honest work.  case in point: lead single “Petal” drips with nostalgia, its assured pace gently giving way to tender falsetto.

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Based in Austin, Texas, Hovvdy (pronounced “howdy”) is the writing and recording project of Charlie Martin and Will Taylor. The duo, both primarily drummers, first met in the fall of 2014 and quickly bonded over a love for quiet music. Within a few weeks, they had combined songs and began recording their first EP in bedrooms and family homes across Texas.

By 2016 the two had committed to each others growth in songwriting and recording, resulting in their debut album “Taster”, originally released on Sports Day Records and reissued in 2017 by Double Double Whammy. Hovvdy has found a unique identity in rhythmic, down-tempo pop songs that are hopeful, yet melancholy; relatable, yet distinguishable.

Hovvdy’s sophomore album, “Cranberry”, expands on a familiar texture, building off Taster’s minimal complexity and covering new ground. Hovvdy – “Petal” Off their new album, “Cranberry” Out February 9th, 2018 on Double Double Whammy Records.

While such a weird band name, Hovvdy, might initially lend itself to some form of detachment – alienation, but just one listen to the band’s new single stirs feelings quite the opposite. Withdrawn and sullen though it is, ‘Problem‘, which is the lead track from their forthcoming full-length release, feels remarkably familiar and ingrained, like a submerged sadness that can’t be placed, like that tug of wanting, for something, anything, else.

Released via a collaboration between Merdurhaus Records and Sports Day Records, the duo’s new album will be called “Taster”and will be released on April 15th, and follows their previous two EPs which are well worth exploring over on their Bandcamp page.

Speaking of the new record, Will Taylor said: “”Hovvdy came on unexpectedly. Charlie and I only began collaborating soon after we were introduced to each other at the end of 2014. Over the past six months we’ve been all over Texas borrowing/renting equipment and recording Taster in friends and family’s houses. Despite not playing with each other for very long, we’re really proud of this album and how direct it sounds.”

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As already alluded to, the “Taster” LP is preceded by new track called ‘Problem‘ and it’s a beautifully compelling starting-point; a sunken anthem for a grey day that perfectly sets the mood for what follows on this wonderful album. The guitars sway languidly like trees caught in the bracing breeze, while that most lacklustre of vocals portrays a removed sense of sadness, solemnity…a quiet ache for things that you can already feel slipping away while you sit by and watch it happen. In spite of, or perhaps because of, this there’s a real beauty to the way ‘Problem sounds, one that paints pictures of faded childhood memories, of towns and people left behind.

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Hovvdy is Charlie Martin and Will Taylor.
“Problem” recorded and mixed by Hovvdy,