“This was actually one of the last songs fully written for No Grace, even though I wrote the guitar parts and melody long before any of the other songs on the record. I was working on the lyrics right up to the last day of recording, constantly making last minute changes. Really wanted to make sure I knew where I stood with them. We were so excited that Mark Hoppus wanted to sing some backing vocals and harmonies on the chorus,” Singer Phil Taylor says. “It’s a total honor for me to have Mark sing a song I’d written and have our voices side by side on a record for a moment.”

“Well, at the tip of the iceberg with this song, there is reference to the sometimes fleeting landscape of internet-based arts, journalism coverage and social media. Maybe artists are investing too much hope and money in something that could potentially be here today and buried tomorrow – might be detrimental to development. Bands margin their progress and success too much by the hand of what’s happening online. On a broader note, there’s reference to people scrolling through their lives and taking in the world around them through a rose-filtered camera rather than the perfectly clear one that they have in their skull. Their self esteem at the mercy of short-lived moments of instant gratification and praise. It’s easy enough to feel a little lost.”

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“Near my hometown under a railway bridge, there’s a piece of badly executed graffiti done by a boy that went to my school that says “the internet makes me feel ugly.”  I passed it on the bus last week on a rare trip “home” and was surprised to see that it was faded, but still going strong. I think it’s grown more power and relevance with time then it had when I first saw it 10 years ago. It’s not too far off what I was trying to get at with this song – it’s all kind of a double edged sword.”