Posts Tagged ‘I Would Be So Much Happier If I Just Stopped Caring’

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Rock three-piece False Advertising don’t care that the music they make isn’t necessarily fashionable any more, but their noise-pop and grunge is worthy of your ear space any way. Their last release was a critically acclaimed 2017 EP, I Would Be So Much Happier If I Just Stopped Caring, though they also released a compilation of tracks from their last two years as a band for a Japanese exclusive album, Belligerent (also available digitally on Bandcamp). Their songs are hazy, hook-centric and bursting with elated fuzz and youthful, turbulent angst. Songs like “Hey You” and “Not My Fault” fuse scintillating grunge-pop with melodic alternative rock a la Garbage or Veruca Salt. As of now, there’s no word on a forthcoming album release.

Hey You is taken from the EP ‘I Would Be So Much Happier If I Just Stopped Caring’

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In a year when the influence of 1990’s alt-rock was all the rage, few injected the sometimes stale genre with as much fresh energy and excitement as the Manchester/Oxford-trio False Advertising. The band’s excellent EP, I Would Be So Much Happier If I Just Stopped Caring, was partly recorded at Abbey Road, before the band were forced to leave because they were, “too loud”The EP collects a number of stand-alone singles that False Advertising  put out over the last year, but is none the less a remarkably coherent affair. The sound of the ’90s is alive and well with Manchester-based fuzz lovers False Advertising. Guitarist Jen Hingley lays down thick octave riffs and chiming chords with the best of them, catalogued on EP I Would Be So Much Happier If I Just Stopped Caring.

The five tracks that make up the EP, are a winning blend of angst, anger and grunge. For the most part, singer Jen Hingley’s guttural vocal howl is accompanied by fuzzy walls of guitars, clattering cymbal heavy drum beats and propulsive, strutting bass-lines. Lyrically these tracks are a dissection of growing up in a world where monotony and stupidity still seem to run the planet; Hey You is a rallying call for gender equality, Not My Fault asked whether it is okay to attempt to detach yourself from the political landscape, while the excellent Honest, dealt with the toxic nature of media bias. 2017 is a year where politics and music became reacquainted, and few people have sound tracked it better than False Advertising.

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The 1990’s revival is so popular right now that it’s probably already over, but one act channeling the actually good bits of that damned decade are Manchester via Oxford DIY trio, False Advertising. The band are set to release a new EP, I Would Be So Much Happier If I Just Stopped Caring, next month, and have this week share their riotous new single, Hey You.

 

Hey You, described by the band as, “a rallying cry against gender stereotyping”, is built around ferocious, almost Pavement like guitar work, and pounding drums, but it’s singer Jen’s howling, visceral vocal that’s the star. There’s a touch of Shirley Manson, with the attitude and noise of early PJ Harvey, and as she repeats the tracks key line, “I am no figurine”, we’d dare anyone to suggest she’s anything but a rock star. Raucous, accessible and with plenty to say, False Advertising are more than worthy of their hype.

The track is taken from the forthcoming EP ‘I Would Be So Much Happier If I Just Stopped Caring’, released 27/10 and available to pre-order on Bandcamp.

Here’s a new track ‘It’s Been A While (So Sick)’ alongside a video pieced together from our time in America at SXSW (which was indeed ‘So Sick’). The song is part of the Three Minute Heroes #HearMeOut album, a compilation released by The Warren Youth Project which saw artists put young people’s lyrics to music.

‘Hey You’ the new single from False Advertising is out now.

Band Members
Jen Hingley, Chris Warr, Josh Sellers