FALSE ADVERTISING – ” I Would Be So Much Happier If I Just Stopped Caring “

Posted: December 14, 2017 in ALBUMS, MUSIC
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In a year when the influence of 1990’s alt-rock was all the rage, few injected the sometimes stale genre with as much fresh energy and excitement as the Manchester/Oxford-trio False Advertising. The band’s excellent EP, I Would Be So Much Happier If I Just Stopped Caring, was partly recorded at Abbey Road, before the band were forced to leave because they were, “too loud”The EP collects a number of stand-alone singles that False Advertising  put out over the last year, but is none the less a remarkably coherent affair. The sound of the ’90s is alive and well with Manchester-based fuzz lovers False Advertising. Guitarist Jen Hingley lays down thick octave riffs and chiming chords with the best of them, catalogued on EP I Would Be So Much Happier If I Just Stopped Caring.

The five tracks that make up the EP, are a winning blend of angst, anger and grunge. For the most part, singer Jen Hingley’s guttural vocal howl is accompanied by fuzzy walls of guitars, clattering cymbal heavy drum beats and propulsive, strutting bass-lines. Lyrically these tracks are a dissection of growing up in a world where monotony and stupidity still seem to run the planet; Hey You is a rallying call for gender equality, Not My Fault asked whether it is okay to attempt to detach yourself from the political landscape, while the excellent Honest, dealt with the toxic nature of media bias. 2017 is a year where politics and music became reacquainted, and few people have sound tracked it better than False Advertising.

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