CLAUD – ” Super Monster “

Posted: December 3, 2020 in ALBUMS, MUSIC
Tags: , , , ,

When Claud Mintz’s mother finally heard the 13 songs on her kid’s magnetic first album, Super Monster, she asked a concerned question: Just how many people had her 21-year-old dated? From beginning to end, these sparkling pop tunes capture the assorted stages of a relationship’s delight and dejection—the giddy sensation of a first kiss during the beaming “Overnight,” the heartsick longing of a pending rejection during the yearning “Jordan,” the reluctant call for a requisite breakup during the smouldering “Ana.” Claud, though, replied that these songs detailed the phases of only two or three relationships, simply written during them or at various points after they were over.

The debut release on Phoebe Bridgers’ Saddest Factory Records, “Super Monster” is a vertiginous but joyous coming-of-age reckoning with such young love. Claud sees relationships as games of endless wonder, intrigue, and second-guesses, a roller-coaster thrilling you even when it’s terrifying. If “Gold” turns the tension and indecision of a bad match into an undeniable bit of lithe disco, “That’s Mr. Bitch To You” uses a spurt of righteous indignation to fuse a little soul and emo into one breathless hook. Super Monster is like a compulsive compilation that Claud culled from a lifetime of musical enthusiasms—the arcing alt-rock of ’90s airwaves, the rapturous pop of ’00s chart-toppers, the diligent genre-hopping of modern online life. Claud emerges as the chameleonic mastermind of this mélange, channelling all of love’s emotions into songs so sharp they make even the hardest times feel fun.

Perhaps you are in the throes of one of these romantic moments yourself right now, resentful of a frustrating paramour like Claud during “Pepsi” or indulging in lust like “In or In Between.” Or maybe these songs recall those wild days and tough situations. Incisive, instant, and addictive Super Monster works on either level—to remind us of love’s wild ups and downs or to help us deal with them in real time. In that way, Mom, these songs are about dating, well, everyone.

Discovered through SoundCloud demos and DIY shows in Chicago, the artist formerly known as Toast is the first signing to Phoebe Bridgers’ Saddest Factory Records imprint. Their tender, dreamlike melodies touch on relatable coming-of-age themes like unrequited love and the vulnerability of youth, but Claud also makes room for underrepresented snippets of life and love within the young LGBTQ+ community. Look out for Super Monster, Claud’s debut album, when it drops on. 

Claud from the album ‘Super Monster’, out February 12th 2021 on Saddest Factory Records.

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