‘Neckbrace’ by TRAAMS from the LP/CD/Digital album ‘Modern Dancing’ available on FatCat Records.
UK band Traams have just released a new video for “Neckbrace,” one of the catchiest songs on their latest album Modern Dancing It was directed by John Fitzpatrick and Archie Sinclair who provide the old, irresistable trope: cute animals. Says the band:
We were looking at ideas and concepts for the video, and we really wanted to do something visually that tied in with how we sound and particularly the experience of seeing us live. We kept coming back to the idea of repetition and sustaining images for slightly longer than you would expect. Just retaining a simple shot, almost like a portrait. We then substituted ourselves for dogs, because dogs are better.
Traams still haven’t visited North America for Modern Dancing, but they do have a UK tour coming up in March 2016