Jesca Hoop’s new album “Memories Are Now” wastes no time in making clear its confidence, confrontation, and craftsmanship. The stark and reverberant title track opens the set with “a fighting spirit,” says Hoop, serving as an anthem to push through any obstacle and put forth your very best work. And she has unequivocally done that here, with an album of stunningly original songs–minimalist yet brimming with energy, emerging from a wealth of life experience, great emotional depth, and years of honing the craft of singing.
As riveting as it is reflective, the album, produced by the gifted Blake Mills (Fiona Apple, Alabama Shakes), is a fresh debut of sorts for Hoop, as the first of her solo records made outside of Tony Berg’s Zeitgeist Studios where she and Mills were mentored and came into their own. “I saw us like young chicks out of the nest,” she says. “Blake is so utterly musical and emotionally intelligent in his expression. I wanted to see what we could do, just he and I out from under Tony’s wing.” Mills pushed her to strip away layers, keeping it as close to the live experience as possible, using whole live takes and working very quickly. “It’s still covered in embryonic fluid, for lack of a better way to put it,” says Hoop. “The recordings are quite raw, human and sparse, even unsettling. What I like to call quick fire recording forces you to work in an incredibly focused and instinctive type of way, no second guessing. ”
Pre-orders are shipping now! Don’t miss out on getting the Robin’s Egg Blue-colored Loser edition vinyl LP while supplies last. Also, if you happened to miss the duets album, Love Letter For Fire , that we released last year with Jesca and Sam Beam of the band Iron and Wine , you might want to check that out too .