Posts Tagged ‘Keith Frerichs.’

The San Francisco bay area has long been an important outpost of the International Pop Underground, from the 90s heyday of The Aislers Set, #Poundsign# and The Fairways to the string of legendary popfests in the early 00s and more recently to a DIY pop resurgence with bands like The Mantles, Flowertown and The Reds, Pinks & Purples. Now we’re very happy to welcome into this rich pop tradition The Umbrellas, who, after one well-received tape/single, are sure to dazzle with their new self-titled debut album.

Classic indie pop influences abound, from The Byrds to Orange Juice, The Pastels, Comet Gain and Belle & Sebastian, along with a noticeable garage-pop/Paisley Underground flavour that is a hallmark of San Francisco’s best bands. Lead-off single “She Buys Herself Flowers” introduces us to a band that’s both intimately conversant with indie pop history but also unburdened by it, a group with the song-crafting chops and spirit to take familiar elements and create for themselves a fresh new sound. The album goes from strength to strength, studded with pop gems like “Near You,” “Lonely” and “Pictures” — tunes that sound like classics from the first listen, as timeless and elemental as all great pop.

The Band:

Matt Ferrara – vocals, guitar, keyboards
Keith Frerichs- 12 string acoustic guitar, drums, vocals
Morgan Stanley- vocals, guitar
Nick Oka- bass

Released August 6th, 2021

This is what I always hope for when a band releases killer songs as download only or a cassette…that someone will see fit press it to vinyl. That is what happened with The Umbrella’s “Maritime EP”. Released as a cassette in 2019 and then straight to vinyl in 2020! The San Fransico band push the right indie pop buttons, taking some raw Beat Happening and adding some Small Factory and Versus. And it ain’t just the right influences they’ve got songs too, four of ’em that’ll have you wishing for more.

Discontinuous innovation inc. is proud to announce the release of the umbrellas. We have seen an exponential increase of rain with in the past decade. Streets have been flooding, homes have eroded due to water damage , and 60% of automobiles are now aquatic. How does a consumer protect themselves from these torrential downpours? With the umbrellas of course!

San Franciscan jangle pop group “The Umbrellas” take over the bay area with their astonishing 5 song e.p. “Maritime!” this e.p. was recorded by Matt Ferrara in his apartment and released on his independent label, discontinuous innovations inc, that delivers top notch tunes for your ears to hear.

to listen to the Umbrellas and other amazing artists, visit…. The Umbrellas are Morgan Stanley, Matt Ferrara, Nick Oka, and Keith Frerichs.

Originally released March 22nd, 2019