BEACH HOUSE – ” Once Twice Melody “

Posted: November 9, 2021 in MUSIC
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They say no one listens to albums anymore,  it’s important to expand that life cycle in the name of content. A few weeks back Johnny Marr had unveiled plans to slowly rollout his new LP in EP-sized doses, and now Beach House are doing the same, releasing new album “Once Twice Melody” on February 18th, but not before a string of four digital chapters that begins today (November 10th) with four new songs, including the title track and the wildly magical “Superstar.”

After four years in the wilderness, this week saw the return of one of indie music’s most intriguing bands, Beach House. The duo of Victoria Legrand and Alex Scally this week confirmed details of their self-produced new album, “Once Twice Melody“, which will be released in February via Sub Pop, as well a slew of dates on both sides of the Atlantic.

Beach House formed seventeen years ago in 2004, when the newly graduated pair met on the music scene of Baltimore, Maryland. The pair began making music with almost deliberate limitations, using just an Organ, programmed drumbeats and slide-guitar to create a sound that wasn’t quite like anything I’d ever heard before. They stuck largely to those rules for both their 2016 self-titled debut and the 2008 follow-up Devotion, both released via Car Park Records.

While the band were already causing quite the buzz on internet messages boards (remember them!) at the time, their big break came in 2010, when they teamed up with both Sub Pop (US) and Bella Union (UK) for the release of their acclaimed album, “Teen Dream“. Although not exactly a chart sensation, the album took the band to a whole new level, impressing everyone from Pitchfork to musical power-couple Jay-Z & Beyonce, who were spotted at their shows. The band would go on to far greater chart success with both 2012’s “Bloom” and 2015’s “Depression Cherry“, which went top twenty on both sides of the Atlantic. Although their more recent offerings haven’t quite hit those heights, they’ve continued to be both critical darlings, and a much loved fixture of the alternative scene.

What Beach House possess as a band is a certain alchemy, an ability to take the simplest musical ingredients and turn them into audio-gold. They went from lo-fi beginnings, early single Master Of None while utterly delightful does sound a bit like it was recorded underwater, through to the most luxuriant neo-psychedelic sounds of songs like Lazuli or Wild. Beach House have never been a band afraid of stretching their sound, yet they’ve also never been one that lose any element of who they are, or what makes them so uniquely brilliant.

A welcome return for Beach House is a reason to be very cheerful, and thankfully they feel just the same, as Alex recently told Rolling Stone, “I think I’m going to weep when I’m in a crowd of people, shoulder-to-shoulder, hearing loud sound coming from a stage”. A band who love music, every bit as much as you love them – now that’s something worth cherishing.

Acclaimed dream pop duo Beach House follow the excellent ‘7’ with their first double album, self-produced entirely by the band. Set for release almost four years after the psychedelic-leaning ‘7’, ‘Once Twice Melody’ hears Alex Scally and Victoria Legrand bringing in a live string section. We haven’t been given too much info on the press release, bar there’s eighteen tracks within, and Alan Moulder and Dave Fridmann are among those who have mixed it. Given it’s a double, we reckon there’s going to be plenty of their most adventurous sounds, trialling of new genres, and influences we’ve never heard in their music before.

On 2CD, 2LP, and a limited box set ft. a pair of gold/clear records, white faux leather with gold foil details, a 32-page booklet, and two pull-out posters. An 18 song double album and we are releasing it in 4 Chapters over the next 4 months. The first chapter hit earlier today at midnight, and the rest of “Once Twice Melody‘s” 18 tracks will be released monthly 

As mentioned, Beach House will be sharing songs from their upcoming new album “Once Twice Melody” in monthly “chapters.” The first chapter has just dropped with the album’s opening four songs and you can watch the animated music videos for them below.

Things begin with the stunning title track that mixes low-fi electronics with baroque touches and a stirring string section. You can hear echos of Broadcast, Stereolab and Spacemen 3 (whose Sonic Boom produced their last album, 7). The hand-drawn animated lyric video, directed by Annapurna Kumar, is great too.

From there, it’s the pulsing, kaleidoscopic “Superstar” (video by Nicholas Law), the neon dread of “Pink Funeral” (full of strings right out of a horror film and a video by Scott Kiernan), and the melting arpeggiations of “Through Me” (with a video by San Charoenchai). The visuals for all four song are fantastic, very different, but majorly psychedelic.

Once Twice Melody” is out February 18th via Sub Pop Records. You can preorder it on Gold and Silver edition vinyl and cassette; “Depression Cherry” also just got reissued on vinyl. Grab that along with the new album and others on cassette, and black and colour vinyl.

This latest effort from Beach House is the Baltimore dream-pop duo’s eighth studio album, and follows 2018’s “7″. It’s the first Beach House album to be produced entirely by themselves, and was recorded at Pachyderm studio in Cannon Falls, Minnesota; United Studio in Los Angeles; and Apple Orchard Studios in Baltimore. It was mixed by Alan Moulder with additional mixing by Caesar Edmunds, Trevor Spencer, and Dave Fridmann.

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