BRUCE SPRINGSTEEN – ” The Middle “

Posted: February 7, 2021 in MUSIC
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Bruce Springsteen, who traditionally shuns any kind of corporate tie-in, has partnered with Jeep for “The Middle,” a two-minute ad that debuted on the car brand’s social media platforms at midnight ET on Sunday (February. 7th) and will air during the Super Bowl. “Olivier Francois [global chief marketing officer for Jeep parent Stellantis] and I have been discussing ideas for the last 10 years and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it,’” Springsteen’s manager Jon Landau said in a statement. “Our goal was to do something surprising, relevant, immediate and artful. I believe that’s just what Bruce has done with ‘The Middle.’”

Jeep® kicks off Game Day by reminding us we are stronger than the obstacles in our way, and invites us to remember all the ways we are connected as Americans. A timeless CJ-5 takes us on a journey to the U.S. Centre# Chapel in Kansas in search of common ground. We have spanned deserts and climbed the highest peaks. We can cross this divide.

Like those previous short films, “The Middle” features sweeping footage of great expanses of America’s heartland, as Springsteen voices a narrative about a chapel in Lebanon, Kansas — “standing on the exact centre of the lower 48. It never closes, all are more than welcome” — before going into broader themes about how divided we have become. “It’s no secret, the middle has been a hard place to get to lately, between red and blue…between our freedom and our fear,” he continues.

Springsteen appears in the ad, driving a Jeep through snow-lined streets, as the commercial’s elegiac score,

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