HINDS – ” The Prettiest Curse “

Posted: June 17, 2020 in ALBUMS, MUSIC
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There should be a law requiring Hinds to release all of their future albums during the summer season in perpetuity. Grant that their latest, The Prettiest Curse, dropped in June out of sober respect for the COVID-19 pandemic, which forced a reschedule from its original April 3rd date. Also grant that the tone baked into every Hinds record, from 2016’s Leave Me Alone to 2018’s I Don’t Run, pairs perfectly with warm, sunny days spent driving on beachside highways with the windows rolled down, even when they’re singing about loneliness, breakups and the never ending quest for hugs and cuddles.

Hinds has everything to be mainstream success – great musicians, write great tunes and are four good-looking women living life to its fullest. Twenty years ago, this album would have been played non-stop on the radio and Riding Solo would have been the song of the summer. The ruination of American radio might want up depriving the masses of their good vibes but their loss is our gain.

Hinds has managed to lean into some pop styling while still keeping contact with that fuzzy garage sound that made us all fans. The album release getting delayed by two months might make me love more than I would have in April as it is the perfect album for driving around with the windows down and providing a 40 minute escape from the world around us.

In addition to Riding Solo, some of my other favorites are Just Like Kids (Miau) – a funny and biting tune about getting unsolicited advice on their tunes (as if they need it). Come Back and Love Me , an acoustic track and change of pace that leans into their Spanish heritage. While Hinds might have tweaked their somewhat, they remain the perfect to listen to and see live when you’re looking for a good time.

Three times is the charm and Hinds certainly have not disappointed with their third full record ‘The Prettiest Curse’ which continues their run of blissfully sunny indie pop. Afraid that they were risking being type casted or too predictable, the Spanish troubadours initially shyed away from the bright feel that has already served them so well. But you can never have too much of a good thing and the girls have decided to embrace their core sound and develop it further as explained by their singer and guitarist Carlotta Cosials;

“We’ve been very good at doing pop melodies, since forever but we’ve been banning ourselves from doing them. Now suddenly because we met so many producers writers and having sessions with them, we realised that those pop melodies and styles we have been banning have nothing wrong in them and were cool too.”

Effervescence is a key ingredient in all their music, but The Prettiest Curse’s bubbliness is more pronounced, the froth that shapes the band’s rising to the surface in a slightly broader coating. It’s not unusual for musicians to try updating their sound with outside influences and unexpected genres,

The Prettiest Curse. Hinds—Carlotta Cosials, Ana Perrote, Amber Grimbergen, and Ade Martin—have a strong grip on their musical identity, and they’re not keen on a makeover.

Make sure you grab yourself a copy of Hinds’ ‘The Prettiest Curse’ right now – available on CD, Light Blue Vinyl plus 12 x 12 Signed Art Print + FlexiDisc and an incredible Bundle with a T-shirt chucked in!

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