NILUFER YANYA – ” In Your Head “

Posted: March 26, 2019 in MUSIC
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The twenty-four-year-old London-based musician created a self-care protagonist named “Miss Universe,” the voice of the (fictional) organization We Worry About Your Health (WWAY Health). The 24/7 care program “worries about you so you don’t have to,” as she puts it, subduing symptoms of paranoia, anxiety, and all-around unhappiness.

The storyline that surrounds her zapping, intricate rock songs questions the commodification of mental upkeep. “They’re saying they care, but they don’t really care, and they’re just trying to sell you things that you don’t need,” she tells me.

We have been anticipating the debut album from British singer songwriter Nilüfer Yanya since 2016, when she first made a splash with the idiosyncratic singles “Small Crimes” and “Keep on Calling.” The debut album “Miss Universe” delivers on the promise made by those early releases, with 17 tracks of bright, soulful pop that’s like nothing else you’ll hear this year.

One of the album’s most raw, subdued tracks, “Monsters Under the Bed,” self-awareness and the perceptions of other people butt heads. “They all think I’m not okay / Such a shame, never felt so good,” she sings. Yanya tells me that’s the oldest song on the record. “I don’t know how it ended up on the album. It makes sense, but I didn’t plan to [include it]. I was a different person when I wrote it, and it’s kind of crazy it’s on there. I like that, as well—that the younger me is on the album.” She explains how it was revised for a documentary her sister was making about their grandmother who suffered from mental illness. “I wrote it from her perspective, or was trying to write it with her mind,” Yanya says.

Nilüfer Yanya’s debut album, Miss Universe, is out March 22.

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