ALT J – ” Pusher “

Posted: February 27, 2015 in MUSIC
Tags: , , , ,

From the album ‘This Is All Yours’  Alt J have revealed the gloomy new video for “Pusher,” the latest single off the band’s This Is All YoursBased on a concept by Alt-J frontman Joe Newman and brought to life by Division Paris and director Thomas Rhazi, the video features a man’s agonizing attempt to bring change to an uninformed society. “Pusher” is presented similarly to the Best Picture Oscar-winning Birdman, with the feel of one long shot cleverly divided by seamless cuts.

is a stripped-down acoustic number about love, loss and loneliness. Its central idea is that people are either pushers or pullers, and a successful relationship needs both — Newman sings of how he lacks,

the zest of a lemon, looking forward
Unless I have a woman pushing me

It also introduces the red-billed quelea, the most common bird in the world, which will reoccur throughout the album.

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