Posts Tagged ‘Pink Gum’

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We only need to hear the opening, warped guitar lines of “Deep Web” to find ourselves lifted out of our chairs and taken to somewhere far more glamorous and unhurried. Given that we first covered the track back in February of 2015, it’s no mean feat that it still retains such a sense of glowing magic and it remains a key component of Magic Potion’s debut album, which followed this year via Stockholm’s ever-engaging PNKSLM label.

Handily, for both us and them, such pleasantries weren’t only savoured for that track, and across this record the band deliver a multitude of utterly delightful guitar-pop songs that hang in the air like the summer’s most fascinating breeze. Led by the delightfully soft croon of a voice, the Stockholm-based quartet make good on their early promise, delivering a collection of songs that simmer, glow, and grab in all the right places. “Golden Power” is exactly that, a spirited message delivered with all the languidness we’ve come to expect, while “Jelly” rivals “Deep Web” for their most endearing moment, drifting effortlessly and captivatingly through dreamy guitar lines and a sumptuous atmosphere that will slow your day down to a crawl, no matter what situation you find yourself in.

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Originally released May 27th, 2016

Written, recorded and produced by Magic Potion.

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Punk Slime Recordings proudly present Pink Gum, the long awaited debut album from Stockholm’s Magic Potion, Formed by Gustaf Montelius, Andreas Sandberg and Kristoffer Byström and now joined by Johan Harrius, Magic Potion burst out of nowhere in the spring of 2015 with the debut single ”Deep Web”, a home-recorded gem that brought the attention of bloggers all around the world.

Soon the debut EP Melt, including the single ”Booored”, was released via PNKSLM Recordings and Beech Coma to acclaim, Its warped out slacker pop of the best kind, recorded on an old reel-to-reel, it instantly wormed its way into the ears and hearts of its listeners.

Since then Magic Potion’s been holed up in their small studio in the suburbs of Stockholm and now they’re finally able to unveil their debut album Pink Gum,  The fruits of over a year’s work, along with eight new tracks that truly finds the band coming into their own. Terrific melodies and songwriting, all recorded on the same old reel-to-reel and self-produced by the band it’s a marvelous debut from one of Sweden’s most exciting new acts with lead single “Milk” leading the way.

Praise for the Melt EP
“a bedroom pop Velvet Underground specifically tailored to listless millennials” – Noisey
“if Real Estate lived in the cooler part of town” – Buzzfeed
“With echoes of Wild Nothing and similarly hazy purveyors of skewed, dreamy pop music, Melt still stands as one of the best debuts to wrap itself around our ears and hearts in 2015.” – GoldFlakePaint
“Euphoric almost to an extreme, the group’s characteristic sound is a flight of sun-kissed freedom, exactly when you need it most” – The Line of Best Fit
“slightly unorthodox, but sweet and simple enough to be enrapturing

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