Posts Tagged ‘If Blue Could Be Happiness’

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Among sparsely arranged, deeply personal albums that revolve around the death of a loved one, for example Mount Eerie’s A Crow Looked at Me got a lot of attention this year . “If Blue Could Be Happiness”, the 2017 LP by Florist, a New York-based “friendship project” (not band) fronted by Emily Sprague, who lost her mother recently and suddenly. It’s not just a mournful collection of gentle indie-pop songs, it is a tiny, welcoming sound world where anyone can enter and feel loved and supported and understood. It is sonic salve for a heart roughened up by life’s challenges. It is beautiful and calming and necessary.

Florist are a self-styled, “soft-synthesizer-folk band”, hailing from Upstate New York. This week they’ve shared their new single, What I Wanted To Hold, as well as detailing the release of their new record. If Blue Could Be Happiness, the band’s second full length album is out September 29th via Double Double Whammy Records.

Florist is a friendship project that was born in the Catskill Mountains. For a simple folk song, “What I Wanted to Hold” packs a big punch. It’s our first preview of the new Florist full-length, which is called If Blue Could Be Happiness and is released later in September.

“It’s a contemplative journey, mostly about impermanence and how important it is to recognize that as the dominant theme of life,” Emily Sprague said of “What I Wanted to Hold”

Here you can listen to the first single from our new album “If Blue Could Be Happiness” .. so excited to start sharing this with all of you. making this record was the hardest and the best thing that i’ve ever done in my life. there is so much inside of it, good and sad, and like the last album, it was for us to make and now it’s for all of you to take in and keep close. – emily


Band Members
florist is a friendship project between emily, rick, jonnie, and felix