The Swedish indie band Hater have been intermittently blessing us with new singles over the past few years, including 2019’s “Four Tries Down” and “It’s A Mess,” 2020’s “Sift” and 2021’s “Bad Luck.” Now they’re finally ready to roll out their first album since 2018’s “Siesta”.
Following new music last summer, Hater announce their highly anticipated album ‘Sincere’ out 6th May on Fire Records with the release of new single ‘Something’.
Dropping in May, Sincere supposedly features a darker, heavier, more shoegaze-leaning Hater. Lead single “Something,” though, sounds like the same wistful, poppy, guitar-powered band we’ve been championing for the better part of a decade now — which is great, of course, because Hater are great. The track comes with a video by Adèle Tornberg, who writes, “I invite you into a nostalgic place from the past that is lingering into the present, a place where you can’t tell if you’re enjoying yourself or hiding away.” Check it out below.
A reawakening for the Swedish visionaries, “Sincere” solidifies their impressive trajectory in a fuzzed out haze of dark and arresting shoegaze pop. An expansive trip through noisier, bittersweet pop realms that recalls My Bloody Valentine, Slowdive and Deerhunter.
Underpinning everything there’s a continuing sense of drama throughout; richly textured crescendos, chiming guitars and delicate melodies are guided by Caroline Landahl’s tender yet sharpened vocals. “Sincere” is joyously effervescent, but with a dark underbelly where fury manifests in a swirl of entrancing and propulsive percussion.
A gorgeous and dazzling piece of aching romanticism, destined to feature on a thousand mixtapes.
The Fat Angel Sings 