PACKS – ” New TV “

Posted: May 6, 2021 in MUSIC

Toronto band, Packs who have just signed to Royal Mountain Records (Mac Demarco, Alvvays) and Fire Talk (responsible for stuff like Dehd, Mamalarky and Pure X) – they’re today sharing “New TV” .

The new single, which premiered at The FADER, comes just ahead of their debut LP, “Take The Cake” (out May 21st )which has found comparisons to Sonic Youth, Vivian Girls and Pavement with tips from Stereogum, So Young, NPR, Gorilla vs Bear, BPM and Brooklyn Vegan.

A lot of time spent in quarantine means a lot of time spent in front of a TV screen, which means, for me at least, a lot of time spent thinking about what it would look like to someone watching me stare at what is essentially a piece of furniture for hours on end, and the resulting range of facial expressions it elicits. This idea seems to be one of the themes unpacked in Pack’s “New TV” video, as we watch an incredibly comfy Madeline Link’s emotional reactions to a fixed but unseen item in front of her while her non-diegetic voice sings with the energy of someone lazing out for the umpteenth day while awaiting the CDC’s go-ahead for her to hit the road with her band again. It feels a bit lazy to label it slacker rock, but I can’t think of a better term for a song about cathodic indolence.

PACKS are fronted by Madeline Link who acts as the primary songwriter behind the project. Much of the music and new album investigates the turbulence of late adolescence and coming of age in life. It deals, in part, with the quandaries of adult life: at times feeling directionless, dealing with the ups and downs of relationships, processing loss and ultimately, trying to find your place in an expensive city which can quickly consume you. Their sound defintely has an early 90s indie/Slanted & Enchanted feel, but Link really gives it another dimension with her voice and sense of melody.

From “Take The Cake” out 5/21 on Fire Talk / Royal Mountain.

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