SQUIRREL FLOWER – ” Hurt A Fly “

Posted: April 2, 2021 in MUSIC
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Boston singer and songwriter Ella Williams released her debut LP as Squirrel Flower, “I Was Born Swimming”, on Polyvinyl Record Co. in 2019. Now she’s announced its follow-up, Planet (i), due out June 25th via Polyvinyl. Ali Chant produced the album, which was written mostly before COVID and recorded in Bristol in fall of 2020. “Planet (i) is my body and mind, and it’s the physical and emotional world of our planet,” Ella says. “It’s both.” You can see the cover art below.

The new single, “Hurt a Fly,” and it’s accompanying music video. The video, directed by Ryan Schnackenberg, finds Williams thrashing around in the same sort of plastic bubble as favoured by The Flaming Lips as of late, all against the almost telephone-like processing of Williams’ breathy, brooding vocals. Lyrics like “Thought that I told you the storm ended, / And I’m never wrong / Took it too far again / Followed you home again” add to the dark atmosphere that the song’s urgent piano and fuzzy guitar help to create.

Williams elaborated on the song’s lyrics, and the creation of the music video, in a statement: “‘Hurt a Fly’ is me embodying a persona of gaslighting, narcissistic soft-boy type shit. The classic ‘sorry I acted violently, I’m not mad that you got upset at me, wanna hang out next week?’ I wanted to see what it was like to be a character trying to skirt around accountability. It’s an angry and unhinged song, and for the video I wanted to be inside a bubble writhing around and trying to get out.

The first single is “Hurt a Fly,” which you can watch the video for below. “Hurt A Fly’ is me embodying a persona of gaslighting, narcissistic soft-boy type shit,” Ella says. “The classic ‘sorry I acted violently, I’m not mad that you got upset at me, wanna hang out next week?’. I wanted to see what it was like to be a character trying to skirt around accountability. It’s an angry and unhinged song, and for the video I wanted to be inside a bubble writhing around and trying to get out. A stranger filmed me practicing choreography at a public park, submitted it to a meme page making fun of ‘influencers,’ and the video got 1,000,000 views, which in my mind is perfect thematically.”

“Hurt A Fly” is taken from Squirrel Flower​’s sophomore album, Planet (i), out June 25th, 2021.

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