HOLLY HERNDON – ” Eternal “

Posted: March 14, 2019 in ALBUMS, MUSIC
Tags: , ,

Image may contain: one or more people

Holly Herndon operates at the nexus of technological evolution and musical euphoria. Holly’s third full-length album titled “Proto” to be released 10th May 2019 isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, Spawn. For the album, she assembled a contemporary ensemble of vocalists, developers and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion.

Proto makes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?

Since her arrival in 2012, Holly Herndon has successfully mined the edges of electronic and Avant Garde pop and emerged with a dynamic and disruptive canon of her own, all while studying for her soon-to-be-completed PhD at Stanford University, researching machine learning and music.  Her LP Platform closed out 2015 by gracing year-end lists from Pitchfork, The Guardian, NME, and The Wire.  In the aftermath, Radiohead hand-picked her to open up their European tour.

Just as Platform forewarned of the manipulative personal and political impacts of prying social media platforms long before popular acceptance, PROTO is a euphoric and principled statement setting the shape of things to come.

The acclaimed performer and composer reveals new single ‘Eternal’, a ghostly transmission inspired by ideas of eternal love through mind uploading; a modern-day vampire story.  Punctuated by grandiose orchestration and the voices of her Berlin-based vocal ensemble, the accompanying video was constructed from footage processed from the perspective of an intelligent machine, analysing and searching for a face, yearning for a connection.

New album “Proto” released 10th May 2019

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