Last year, Hurray for the Riff Raff released the much-buzzed-about track “Pa’lante,” a rousing reckoning with Latin identity, as well as lyricist Alynda Segarra’s own past. The song, one of our favorite tracks of 2017, It is stirring, multilayered and emotionally heavy to say the least. The band released an eight-minute short film about a working-class Puerto Rican family, with a spliced-up version of “Pa’lante” providing a sweeping soundtrack. The phrase “Pa’lante” translates roughly to “step forward” in Puerto Rican slang, and, with the wreckage of hurricane-ravaged Puerto Rico as a visual backdrop, it feels more like a call to arms than anything else.
Alongside a collage of other Puerto Rican faces, the video stitches together a story of the island nation’s struggle in the wake of Hurricane Maria. The video, directed by Kristian Mercado Figueroa (aka Kris Merc), is both a story and a call for help at once: Segarra pleads with viewers to help Puerto Rico “step forward.
“Pa’lante” is available on the Hurray for the Riff Raff album ‘The Navigator’