ALEX CAMERON  – ” Oxy Music ” 

Posted: March 13, 2022 in MUSIC

Alex Cameron announces “Oxy Music”, his new album out March 11th on Secretly Canadian, and shares its opening track “Best Life.” Additionally, Cameron announces a spring tour, The album is released this Friday, . 

Cameron has always been a great storyteller, finding his ways into the depths of the places where not many others are looking, and “Oxy Music” continues on that trajectory. It’s filled with stories of people who fall outside the system and exist in the grey areas of life. In its design its music, lyrics and track list – lies the journey a person can take, if the circumstances present themselves down the road of heavy drug and alcohol abuse. Initially inspired by Nico Walker’s Cherry, Cameron was spurred into yet another commentary on American Life, this time about the opioid crisis that has taken over the country. He says about “Oxy Music“: “The album is a story, a work of fiction, mostly from the perspective of a man.

Starved of meaningful purpose, confused about the state of the world, and in dire need of a reason to live a person can, and according to the latest statistics, increasingly will, turn to opioids. This is one of those people.”

While “Oxy Music” could be dark, it’s instead brighter and more buoyant than much of Cameron’s previous work, a shift in mood first seen across 2019’s “Miami Memory“. It’s told from a place of optimism and through the lens of Cameron, in the way that only he can tell it. As with the previously released, “Sara Jo,” “Best Life” gives a context of drug use to distort the confronting nature of contemporary reality as Cameron sings of the feelings of insecurity brought about by life online: “I guess I’m just winning / But I get no reaction / My comments just don’t rank / Or my post tanks.” Directed by Jemima Kirke, produced by Jim Larson and starring Kirke and Cameron, the song’s video explores the idea of what it means to find one’s “best life” by accepting others’ insecurities in this instance, a skin condition such as eczema as loveable qualities.

Released March 11th, 2022

All songs written by Alex Cameron
With contributions by:
Justin Nijssen
Roy Molloy
Lloyd Vines
Jason Williamson

Recorded and produced by Alex Cameron

CD, Limited Edition Opaque Pink Vinyl 

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