PRIMA QUEEN – ” Chew My Cheeks “

Posted: February 8, 2022 in MUSIC
May be a black-and-white image of child and outdoors

In terms of releases, Prima Queen have had a quiet one so far. Their first single ‘Milk Teeth’ dropped in 2019. Their breakout hit—the sweet, HAIM-vibes ‘Brownstone’ followed in 2020. It would be 2021 until the duo would drop their third cut ‘Chew My Cheeks’, huge thanks to Fern and Jules from The Big Moon who produced it, a single that came packaged on their brand new label Nice Swan Records. Having recently inked a deal with Nice Swan, alternative duo Prima Queen look to follow in their labelmates footsteps in 2022 with their brand of lyrically-taut storytelling and slinky earworms. Led by best friends Louise Macphail and Kristin McFadden, Prima Queen’s ethereal sound, which shimmers with delicate vocal interplay and glacial instrumentation, already takes them to regal heights.

The band also made their live return in 2021—a seven-piece live proposition was first presented at this year’s Green Man. With “Chew My Cheeks”, Prima Queen once again display the subtle touches and lyrical flourishes that marked them out as pre-pandemic press favourites.

On the new single Prima Queen offer the following: “Chew My Cheeks” is a song that centres on an unhealthy obsession with someone who is slightly out of reach. We wrote it in lockdown last year when we were remembering what it was like to idealise people you don’t know and to use them as a form of escapism. We ended up watching The Matrix in isolation together around the same time and were really inspired by the world in which the movie creates” Prima Queen are an all-female indie/alternative rock band. 

Discussing their collaboration with The Big Moon, the band say “It was incredible being able to work with The Big Moon since they’ve been such a big inspiration to us and we look up to them so much. They really understood our vision for the song and we were so impressed with how they were able to bring it to life.

2022 will see the band share more than we’ve had before, and banking on the strength of the releases we’ve had so far—as well as the track record of Nice Swan’s signings, it’s could be an exciting year indeed for Prima Queen

Image of Prima Queen - Chew My Cheeks 7 inch

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