HOVVDY – ” True Love “

Posted: July 13, 2021 in MUSIC

Last year, Charlie Martin impulsively wrote “T-R-U-E L-O-V-E” in all caps across the top of what would become the title track of his and Will Taylor’s fourth Hovvdy album. The on-the-nose instinct encapsulates the LP’s elemental look at relationships – familial, romantic, friendly – and that desire to capture them in a bottle. Since the creation of their last album, both Charlie and Will have married their partners; with Will becoming a father.

A nod to their roots and a reach for more, “True Love” maturely embraces the best of the duo’s hyper-genuine, chin-up qualities developed over the past seven years. Charlie and Will first met at a baseball game while touring with other bands, both as drummers. Back home in Austin, the pair connected over shared sports-centric upbringings in Dallas and, most prominently, likeminded batches of solo song writing. The interlocking tracks would become 2016 LP Taster, introducing a comforting sonic push-and-pull continued in the innate melodies of Cranberry (2018) and the propulsive storytelling of breakthrough Heavy Lifter (2019).

Fourth album True Love follows a surprisingly folksy and beautifully determined course, just hinting at the lo-fi layers of the Austin-based project’s DIY origins. Co-produced by the genre-morphing Andrew Sarlo (Nick Hakim, Big Thief, Bon Iver), the acoustically-driven, forward-looking songwriters’ statement stamps Hovvdy’s debut with Grand Jury Music.

“True Love” out October 1st on Grand Jury Music

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