Fillmore Auditorium, July 25—30, 1967
On first glance, this classic Bonnie MacLean poster gives the appearance that it advertises the Doors and the Yardbirds on the same bill. Look closer, though, and you realize that each band played two separate three-night stands at the hallowed Fillmore. Openers Richie Havens and the James Cotton Blues Band, however, did appear on all six nights. MacLean, who passed away in 2020, ascended to her role as one of the in-house poster artists for Bill Graham in 1967, after Graham, inspired by the way she drew letters on a chalkboard, decided to surprise her with an easel and art supplies for Christmas. Between 1967 and 1971, she designed a total of 32 posters for the company, many of which are still celebrated among the most enduring images from the period.
