NOW, NOW – ” Saved “

Posted: January 2, 2019 in MUSIC
Tags: , , , ,

In one of the most impressive stylistic pivots of the year, indie-emo vets Now, Now returned with drum machines and synths in tow for their third LP Saved, one of the most pleasing and unique pop records of the year. After the opening guitar notes of “SGL,” the Minnesota duo of Kacey Dalager and Brad Hale fill out their sound by weaving in swelling electronic soundscapes and catchy dance-pop hooks. The differences between Saved and previous album Threads are immense. Mostly, they’ve expertly traded in their garage-y rawness and emo leanings for a more polished dream-pop vibe – without sacrificing any of the poignancy or intimacy of their songwriting. Shimmering dance-pop jam “MJ” mixes Michael Jackson references with flickering synth textures and emotions that stir an aura of bittersweet, childlike wonder.


There’s also the nostalgia-soaked “AZ,” with its ticking acoustic guitar and flurry of lo-fi synths that beautifully crescendo during the song’s dramatic outro. The album explores the disillusionment of adulthood and the tangled nature of spirituality, with religious imagery complementing Dalager’s pleas for love and affection, or in her case, emotional salvation: “Oh my God I’m saved!” she proclaims on the trippy, seismic title track. Meanwhile, album highlight “Yours” is the sort of earnest and maximalist alt-pop tune that should’ve been a huge hit in this streaming era. With Saved, Now, Now reveal a stunning new side of themselves, and pull off one hell of a creative left turn.


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