DEVO: The Brand / DEVO: Unmasked Book

Posted: March 22, 2018 in MUSIC
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DEVO: The Brand / DEVO: Unmasked


The art-punk pioneers Devo have today announced that they will be releasing a brand new book set which looks to chronicle the band’s influences, inspirations and in turn the huge amount of influence and inspiration their output has given.

The two book set, featuring ‘The Brand’ and ‘Unmasked’, will use archival art, prints, photography and notes to re-tell the story of the band, put together by co-founders Gerald V. Casale and Mark Mothersbaugh.

A unique 2-in-1, 300+ page, never-ending book with rubberized covers: flip it over when finished and begin again!

With ‘Brand’ we see a closer look at the band’s relationship with the mdeia and in turn their fans, while ‘Unmasked’ takes a in-depth look at the band on a more personal level, as their individual narratives meander through the group. The set is available in the Classic version, which features both books in a mammoth 320-page edition. The book will also be available in the limited run Signature edition, which contains the two separate volumes completed by a hand-crafted, rubberized clamshell box signed by the band, and a vintage Devo artwork co-created by Casale and Mothersbaugh.

DEVO: The Brand is illustrated throughout with classic Devo iconography and photos showing how DEVO Inc. was built.
DEVO: Unmasked, is packed with rare and unseen photos of the band from childhood, through to the present day. First-person commentary is provided throughout by Jerry and Mark.

The Signature edition box set: limited print run of separate books encased in a hand-made rubberized clamshell box, numbered and signed by DEVO, includes a large, exclusive print of a collaborative work of art by Mark and Jerry.

DEVO was, and is, an adjective, an adverb, a noun, a Gestalt–a unified field concept embracing art, music, politics and fashion with an alternate world view we christened ‘Devolution’. For the first time ever, this book compiles the breadth and depth of our attempts to create something unique against all odds, while fighting the good fight as the world slowly proved that Devolution is real.

Gerald Casale


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