CREAM – ” The Winterland Concert ” San Francisco, Ca 10th March 1968

Posted: February 11, 2018 in MUSIC
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Winterland was one of the most well known and legendary venues of the late 60’s and early 70’s. All of the major bands of the time played there, just like they did at the original Fillmore Auditorium, Fillmore West and Fillmore East. What did these venues have in common? The late great Bill Graham. From 1966 he rented Winterland as it could hold more people than the nearby Fillmore Auditorium, and he needed it for the larger concerts he was putting on. Originally the venue was called the New Dreamland Auditorium when it opened in 1928 and it was used for ice skating and concerts, as the venue could be easily changed between the two.

However it wasn’t until 1971 that the venue was just a music venue, after Bill Graham had it fully converted to one. But in 1968 the venue certainly rivalled the nearby Fillmore Auditorium as one of the premier venues in the United States. Other acts that graced the stage included The Allman Brothers Band, The Jimi Hendrix Experience, Grateful Dead, Janis Joplin and The Doors to name just a few. Basically, rock royalty.

When Cream took to the stage on the 10th March 1968, the band had already been in San Francisco for 11 days. On the 29th February and the 1st/2nd March they played their initial run at Winterland followed by two shows at the Fillmore Auditorium on the 3rd and 7th. On the 8th they were back at Winterland for three additional days of shows with two performances on each day. An unbelievably hectic schedule for any band. But this was Cream in their prime and the shows from the 10th March 1968 are legendary as far as Cream recordings go

This release is available soon through Amazon UK  no info as yet so which show ? 7th or 10th March 1968, or maybe an alternative date from among these shows listed . Hoping they finally get around to releasing the awesome version of We’re Going Wrong they performed on run of shows at Winterland & The Fillmore.


1. Tales Of Brave Ulysses 2. Spoonful 3. Crossroads 4. We’re Going Wrong 5. Sweet Wine 6. Sunshine Of Your Love 7. N.S.U. 8. Stepping Out 9. Traintime 10. Toad 11. I’m So Glad

  1. karystrance says:

    I ordered this already, despite its setlist not matching any I could find from the series, so maybe it’s a compilation of the week. If this isn’t the right We’re Going Wrong I’m going to scream.

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