The psychedelic pop band Froth originally started out as a joke. Some band at a house show/ BBQ dropped out last minute so Joojoo and Jeffri wrote some songs last-minute and played. Since then they’ve gotten a lot of media coverage. Hedi Slimane of Saint Laurent chose to feature one of their songs, “General Education,” in his Fall/Winter ‘14 Menswear fashion show and even featured two of the band members as models. Their sound is a dreamy mix of garage rock, shoegaze, and psych-pop. Patterns is their first album, although they recently came out with an EP called Saccharine Sunshine and are working on another EP to debut in April of this year. They’re signed with Burger and Lolipop Records
Froth have released a new video for their track ‘Sensitive Girl’ watch the band’s retro stylings and nostalgia-inducing clip below, It’s the latest track from the band’s new album ‘OUTSIDE (briefly), released 24th February via Wichita Recordings.
“The video is made of super 8 tour footage we shot around South Africa and Europe,” explains bassist Jeremy Katz. “We borrowed a friends camera and bought 4 rolls of day light film, and then remembered that 90% of days on tour are spent in the van which can be boring for a film. So we tried to have as much fun as we could for the 20 minutes in between getting out of the van and loading in and that’s where most of the footage comes from.
Singer/guitarist Joojoo Ashworth adds: “I like the video a lot because we don’t really make music that you would think ‘oh these guys are silly and have a sense of humor’ but we’re pretty average silly guys and you can kind of see that in the video. Especially with Cameron [Allen, drummer].”
Taken from the forthcoming album, Outside (briefly) produced by Tomas Dolas out on 24th February on Wichita Recordings.