DAUGHTER – ” Doing The Right Thing, Numbers, How ”

Posted: February 26, 2016 in MUSIC
Tags: , , ,

When it came time for British three-piece Daughter to make videos for their new album, “Not to Disappear,” they sent three songs to writer Stuart Evers (“Ten Stories About Smoking”). Evers then wrote three short stories, which were then used as the basis for the videos “Doing the Right Thing,” “Numbers” and now “How,” which premieres on Speakeasy today.

The band released three respective short films for the tracks. Though all are linked by one motif, the films can be enjoyed on their own or sequentially. You can read about the experiences of all involved, the meaning behind the stories that inspired the films, and find-behind the-scenes photos from the video shoots below, along with the music videos themselves.

The story that inspired the video for “How” is called “5,040,” which refers to the number of ways the woman in the video can lock her door. One day, she decides to get the courage up and go out into the world, where an eerie scene takes place on a beach.

“I love the fact that it wasn’t necessarily about the song,” says Daughter guitarist/vocalist Elena Tonra. “There’s a surreal army of women in red dresses that turn toward her. It feels quite nightmarish.”

For all three videos, Daughter tapped filmmakers Iain Forsyth and Jane Pollard to create the visuals, with the common thread being a red dress seen in each clip. In “How,” it’s a symbol “up for interpretation.”

“There’s a lot of texture that we use,” Tonra says of the band’s music. “We all love film and we’re very excited about the idea that people would want to use our music to put for visuals.”

Daughter is gearing up for a North American tour in support of “Not to Disappear,” starting in March opening in Philadelphia.

“Not to Disappear” is out now on Glassnote Records. Watch the videos for “Doing the Right Thing” and “Numbers” .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.