
“One of the greatest and most influential rock bands of all time is back with 13 tracks of pioneering and rip-roaring rock ‘n’ roll. Deep Purple continue their charge of recent years, releasing hit albums and filling arenas around the world. They are fronted by Ian Gillan, accompanied by the masterful bassist Roger Glover, the powerhouse drummer Ian Paice, and the maestro on keyboards Don Airey. This is the band’s first album with sensational guitarist Simon McBride, who seamlessly slotted in when long time member Steve Morse left in 2022.
But Deep Purple is more than just their members and “=1 “ embodies the essence and attitude of their 1970s incarnation possibly more than any other album in recent memory. With the legendary Bob Ezrin once again producing, the record evokes the pioneering band’s classic sound, without relying on nostalgia. The enigmatic title ‘=1’ symbolises the idea that in a world growing ever more complex, everything eventually simplifies down to a single, unified essence. Everything equals one.”
With three consecutive No.1 albums in their back pocket and a new energy powering them forward, =1 represents Deep Purple at their pinnacle.
Produced by the legendary Bob Ezrin, this record captures the band’s pioneering classic sound without relying on nostalgia, embodying the essence and attitude of their 1970s incarnation possibly more than any other recent album.
