Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators Bodega, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past. “Our Brand Could Be YR Life” is Bodega’s first album release through Chrysalis Records. “It’s something we’ve been wanting to do for years,” guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life – a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.
Making the leap to Chrysalis after three independently released albums on “What’s Your Rupture?“, NYC punks Bodega present their fourth LP. “Our Brand Could Be Yr Life” touches on a wide variety of indie and alternative rock sub-genres and explores the creeping corporatisation of underground culture in the internet age, executed with the quintet’s typically spiky panache.
“Our Brand Could Be YR Life’s” 15 tracks explore indie-rock subgenres, self-critique and everything in between. “I think it’s our best- sounding record to date,” says Hozie, “It’s got dance-punk. There’s some shoegaze on there.
There’s slacker rock on there. There’s psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture.”
The Fat Angel Sings 