The Factory was a wonderful small club in Madison, Wisconsin. The club held 750 concertgoers and Jimi Hendrix played two sold-out shows on February 27th, 1968. The concerts were reported to be epic and can be found in their entirety on the web.
The story behind this poster is an interesting one. The artist, Brad Cantrell, was a high school student who submitted artwork to a local underground newspaper. The promoter of the concert saw Brad’s art and asked him to design the poster for the concerts. According to a reliable source, Jimi Hendrix liked the poster a great deal and asked to meet the artist. Brad was brought backstage and Hendrix told him he loved the poster because it had an image of Abraham Lincoln with him on the same poster.
The Fat Angel Sings 