Haim most recently teased their new single on Twitter on Tuesday, October. 30th (aka “Haimoween”), promising a “HAIMMMMMMMMbop” and posting a delightful mini-tribute to another beloved sibling pop act, Hanson. The Twitter tease was preceded by quite a few others: Haim called their impending single “the most haim haimy haim song ever written” last Monday, revealing that they’d finished recording it on the following day. This Monday, they expanded on the inspiration behind “Now I’m in It” in an emotional series of tweets, with an unidentified Haim sister explaining that the song is “about going through it. a depression. not leaving the house type of shit.” Rostam Batmanglij, Danielle Haim and Ariel Rechtshaid as credited as the recording’s producers in the “Now I’m in It” video’s YouTube description, with mixing by Manny Marroquin, mastering by Emily Lazar (assisted by Chris Allgood), and engineering by Rechtshaid, Batmanglij, John DeBold and Dalton Ricks. Anderson and his team filmed the video on location around Los Angeles earlier this month.
“Now I’m In It“ directed by Paul Thomas Anderson. Out now.
The Fat Angel Sings 