
The Who has shared another new original single to appear on the veteran rock band’s forthcoming studio album, simply titled Who, which is set to arrive on November 22nd via Polydor Records. Titled “All This Music Must Fade”, the new recording follows the previously-shared “Ball & Chain” as the second single which will appear on the band’s first studio effort since 2006’s Endless Wire.
The recording starts out hot with a burst of sonic energy which is followed by singer Roger Daltrey‘s cheeky and honest opening lyrics of, “I don’t care, I know you’re gonna hate this song/And that’s it, We never really got along/It’s not new, not diverse/It won’t light up your parade, It’s just simple verse.”
While many older artists of the “Classic Rock” era take pleasure in the shower of praise which critics and fans offer in regards to their hit singles of the past, The Who share more of a realistic, selfless point of view on their new music, as Daltrey is also heard belting out the repeated chorus lines of, “All this music will fade/Just like the edge of a blade.”
According to a statement shared by The Who guitarist Pete Townshend, “All This Music Must Fade” is “Dedicated to every artist who has ever been accused of ripping off someone else’s song. Seriously? Our musical palette is limited enough in the 21st century without some dork claiming to have invented a common chord scheme.”
‘All This Music Must Fade’ from The Who’s new studio album WHO, released on 6th December 2019.

First off I want to say terrific blog! I had a quick question which I’d like to ask if you do not mind.
I was curious to find out how you center yourself and clear your mind prior to writing.
I have had a hard time clearing my mind in getting my ideas out there.
I do enjoy writing but it just seems like the first 10 to 15
minutes are wasted just trying to figure out how to begin. Any
recommendations or hints? Kudos!
i use mostly the record labels info sheets or press promotion adding very little , but try to give info about the band….i follow quite a few other blogs or radio stations…..if you follow their promotion/agents you can get a lot of info ….hope that helps