
Philadelphia indie rock quintet Hop Along’s latest LP Bark Your Head Off, Dog found its way onto our albums of the year 2018 list and one of its singles “How Simple” has a stellar video. “How Simple” offers both a whimsical edge, with its keyboards and guitars, and a familiar sound, with its introspective theme and Frances Quinlan’s rich lead vocals. Its video marks the first time the band has starred in one of their videos. Starring Quinlan and directed by Derrick Belcham, the video features a spotlight that follows the singer as she spontaneously dances, wanders around and eventually eats some cereal as the band performs in the dimly-lit room. Quinlan joyfully dances like no one’s watching amid a flurry of flashing lights and it’s this juxtaposition of a euphoric emotional display and a backdrop of solitude that’s inspiring and immensely gratifying.
Hop Along – How Simple From the album Bark Your Head Off, Dog – Out Now!